Accor Hotels Group is consolidating its international presence and has reached the symbolic milestone of 100 countries. 50 years after opening the first Novotel in France, Accor Hotels has established itself as the leader in Europe, Latin America, Asia-Pacific, Africa and the Middle East.In 2017, the Group’s portfolio included almost 4,300 hotels and 600,000 rooms. The pipeline for the next five years includes 870 hotels, 79% of which are located in high-growth markets.
This record total pipeline – 25% of the existing network – will continue to grow, supported by three strategic priorities:
- a policy of accelerating organic expansion
- an acquisition strategy to increase the portfolio of hotels
- a plan to expand the brand portfolio, which currently includes 25 brands
As the leading operator in Asia-Pacific, Accor Hotels has 830 hotels in Asia-Pacific, including 245 in the luxury segment. Asia-Pacific accounts for 47% of the Group’s global pipeline and will continue to grow in importance on a global scale as the world’s fastest growing travel region. A major portfolio inclusion in 2017 was Mercure Dwarka Gujarat, India