Last year this annual event connecting buyers, sellers and media with key Aussie tourism products was postponed due to Covid 19 restrictions. This year it’s planned to take place in Sydney and online, in June.
Tourism Australia is planning a hybrid event that includes in-person and virtual event compo-nents that ensures the tourism industry can meet, exchange knowledge, and make business connections.
ATE Live is planned to be held from 6 to 9 June at the International Convention Centre Syd-ney (ICC Sydney). This will be for international buyers who are based in Australia or located in countries permitted to travel to Australia, domestic buyers and frontline travel sellers. ATE Online will immediately follow, from 10 to 17 June, for international buyers who are unable to travel due to border restrictions. Australian sellers may apply to attend both the ATE Live and ATE Online events.
This year’s trade show layout will be different to previous ATE events. Traditional seller booths will be replaced with networking areas defined by State and Territories, and appoint-ments will take place throughout the trade show floor. As there will be more sellers than buy-ers attending the event, buyers will remain stationary while sellers will move between ap-pointments. This change will save sellers considerable time in the lead up as well as delivering cost savings on booth design and imagery. The trade show will still have its great ‘ATE’ feel and all our States and Territories will be on show to attendees.
ATE21 will evolve and adapt with the current climate while remaining true to the purpose of connecting the Australian tourism industry with domestic and international buyers through one-on-one appointments and networking opportunities.