Chairman’s Note

Following our recent AGM, I am happy and proud to lead AITTC for another two-year term.

Since inception in 2012, the organization has made remarkable progress to establish itself as a contributing force in the Australia-India travel and tourism sector. As there are many opportunities to do more, our aim is to evaluate what best can be achieved for the industry in the immediate future with our limited resources.

We are currently in planning mode for next two years, our agenda driven by some of the points raised during the recent Round Table Conference on Opportunities and Challenges for Bilateral Tourism. Key themes in mind are to increase destination knowledge, introduce newer products and negate perceptions affecting growth.

Please don’t hesitate to contact me, Phillip Boniface our Co Chairman or any of our Board Members if there are any suggestions on our way forward. In this context, I thank Phillip for holding the fort while I was away for a month since mid-November.

Early November few tour operators and hoteliers from Kerala visited Sydney and Melbourne for B2B meetings with local outbound tour operators and travel agents. Hopefully these meetings will ultimately prove beneficial to both parties.

In the past, these visits were led by Kerala Tourism. However this time there was no representative from the tourism agency. I attended the event in Sydney and noticed lack of buzz in the formal showbiz. I feel these state tourism visits be better coordinated and done in consultation with India Tourism in Sydney to get the most appropriate buyers for the products, create sensation in the market with the roadshow and achieve publicity through participation of travel trade media. It seems nothing of this nature happened during this visit by Kerala product suppliers, other than possibly earning a bit of unfavorable reputation. I suggest Kerala Tourism looks into this seriously for future initiatives. AITTC surely can be of help in this matter.

We have now almost approached the end of the calendar year with the festive spirit of Christmas and New Year knocking doors. It has been again a very successful year for AITTC, most significant happening being the Round Table Conference which added a new chapter in the agenda for Australia-India bilateral relationship. Finally I wish all of you a very happy and safe Christmas and a great start to the New Year.


Sandip Hor


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