Special Edition Newsletter May 2016
Australian Tourism Exchange: Gold Coast

For the first time in its 37 year history, Tourism Australia’s annual business-to-business event for building future tourism opportunities for Australia - the Australian Tourism Exchange (ATE) , took place on the Gold Coast between 15-19 May, bringing together more than 2,300 travel industry delegates from more than 30 countries.

The event saw more than 840 travel wholesalers and retailers (buyers) from Asia, the Americas, Continental Europe and the United Kingdom meeting and doing business with 1,500 Australian tourism seller delegates from 532 companies.

There was large contingent from India comprising of several outbound tour operators and media.

Tourism Australia Managing Director John O’Sullivan earlier said hosting the event on the Gold Coast would help to further boost Australia’s inbound tourism sector, already at record levels with international visitor arrivals reaching 7.4 million in 2015 and visitor spend rising 18 per cent to $36.6 billion

ATE enables Australian tourism businesses to increase their exposure to the international travel businesses responsible for putting Australian holidays in the hands of consumers in our key overseas markets – helping to grow our inbound travel sector,” Mr O’Sullivan said.

“Australian tourism continues to go from strength to strength and in hosting international travel buyers from around the world at ATE we hope to create further demand for Australia’s tourism experiences including our hotels, restaurants, cafes and visitor attractions.

As many as 50,000 business appointments were held during ATE, providing ample opportunities for Australian tourism businesses to build new business relationships and consolidate existing partnerships with the international travel trade.

In 2015, India was Australia’s eighth largest inbound market for visitor arrivals, 10th largest market for total visitor spend and fourth for visitor nights. AITTC Chairman Sandip Hor attened this presitious event as a media delegate and had the opportunity to have a meeting with John O’Sullivan and Nishant Kashikar, Tourism Australia Country Manger in India and discuss way forward for growth of visitor numbers and spending from India.

At the opening function delegates were treated to a warm Aussie welcome at the Gold Coast Events Centre by Hollywood sensation Chris Hemsworth, who is the voice' of Tourism Australia's latest advertisement.

Next year the event will be held in Sydney from 14-18 May at the brand new International Convention Center.

For further information please contact:
Sandip Hor – sandip.hor@aittc.net.au

Contents of this newsletter based on press releases from Tourism Australia

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