Tourism Australia celebrates 15th landmark edition of India Travel Mission (ITM) 2017

India Travel MissionThis year the annual trade event achieved record participation from the Australian and Indian travel industry

Tourism Australia hosted the 15th edition of the India Travel Mission (ITM), in Pune from 16 to 19 August 2017, with a record 200 delegates – providing a perfect platform for growing the tourism opportunity for Australia in India.

As Australia’s flagship annual tourism trade initiative for the India market, ITM 2017 attracted a record 84 Australian seller delegates, including 14 new seller companies, and more than 110 Indian travel agents to showcase some of the best travel experiences on offer in Australia.

ITM updates Indian travel agents on the Australian tourism products and experiences best suited to the needs of Indian travellers through a series of face-to-face business appointments and workshops.

Tourism Australia Executive General Manager International, Ms Phillipa Harrison said ITM was an ideal platform for developing business opportunities between the Indian travel trade and Australian tourism product.

“Since its inception, ITM has proven to be a great learning tool for us to grow and strengthen our engagement with the travel trade in India,” Ms Harrison said. “The record Australian products participating at ITM this year signifies the growing importance of India as a key market for Australia and the value in having the opportunity to meet with the Indian trade directly to strengthen commercial ties.”

Ms Harrison said the India travel market continued to deliver record visitation and spend for Australian tourism, which is testimony to the growing popularity of Australia as a destination for Indian travellers.

“Today Indian visitors contribute almost AUD1.34 Billion (INR 6700 Cr) yearly to the Australian economy, making it the eighth largest market for Australia in terms of money spent by travellers,” Ms Harrison said.

“This is a significant milestone and brings the Australian industry closer to achieving its long term India 2020 goals of growing overnight visitor expenditure to as much as $1.9 billion annually by the end of the decade – and we are extremely grateful to our Indian travel partners for their continued support in establishing Australia as a preferred holiday destination.”

Australia has witnessed continued growth in tourist arrivals from India in recent years. For the year-ended May 2017, Australia welcomed 274,500 visitors from India, 15.3 per cent more than the previous year, and is set to achieve a fourth consecutive year of double-digit growth from India. For the month of May 2017, Australia welcomed 31,000 visitors, recording the highest ever number of visitors in any given month from India.

Australian tourism product suppliers participating in ITM 2017 ranged from airline and accommodation providers to attractions, tour operators, cultural institutions and state tourism organisations.

Australian experiences and service providers participated in ITM 2017 include: AJ Hackett Cairns, Ayers Rock Resort, Big Bus Tours, BUDGET Rent-A-Car, Exceptional Kangaroo Island, Great Ocean Road Resort, Hertz, K2K Inbound, Limestone Coast Tourism, National Museum of Australia, Rees International, Sydney Seaplanes, Tourism Northern Territory, and Zoos Victoria.

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